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UX Must Reads

The Design of Everyday ThingsThe Design of Everyday Things
The Design of Everyday Things

Don Norman

100 Things Every Designer Needs to Know about People100 Things Every Designer Needs to Know about People
100 Things Every Designer Needs to Know about People

Susan M. Weinschenk

Don't Make Me ThinkDon't Make Me Think
Don't Make Me Think

Steve Krug

Sprint: How to Solve Big Problems and Test New Ideas in Just Five DaysSprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp, John Zeratsky, & Brad Kowitz

Hooked: How to Build Habit-Forming ProductsHooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products

Nir Eyal

Zero to One: Notes on Startups, or How to Build the FutureZero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel & Blake Masters

Lean UXLean UX
Lean UX

Jeff Gothelf & Josh Seiden

The Lean StartupThe Lean Startup
The Lean Startup

Eric Ries

The User Experience Team of One: A Research and Design Survival GuideThe User Experience Team of One: A Research and Design Survival Guide
The User Experience Team of One: A Research and Design Survival Guide

Leah Buley

Universal Principles of DesignUniversal Principles of Design
Universal Principles of Design

William Lidwell, Kristina Holden & Jill Butler

Universal Methods of DesignUniversal Methods of Design
Universal Methods of Design

Bella Martin & Bruce Hanington

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability MetricsMeasuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics

Thomas Tullis & William Albert